Featured Work
Real Time Farms
Real Time Farms is an online, user-generated, nationwide food guide that makes it easy for anyone to know where their food comes from. Launched in May 2010, the site now has over 5,000 farms, 7,000 farmers markets, 11,000 restaurant menu items and 32,000 photos posted by thousands of users all over the United States (and a few abroad!).
My role
I served as a core member of the team that founded Real Time Farms. My main focus areas were user experience design and front-end engineering but I also built back-end functionality, contributed visual design, managed user requests and devised plans and processes to make our designs more user-centered, measure our progress and manage our resources. Some of my key contributions included:
- redesigning the home page to make Real Time Farms easier to understand and easier to use
- designing and building a map-based browsing experience to allow users to virtually delve into the food web and trace where their food came from
- designing and building a dynamic form interface to make it easy and error-free to enter complex data about certifications and growing practices for various food items
- making it easy to quickly find anything on Real Time Farms using a site-wide autocomplete search
- designing and building new marketing pages to clearly express Real Time Farms’ value to customers and earn more conversions (we A/B tested!)
- conducting user research at farmers markets and with a partner restaurant’s diners to learn more about the goals, context and tasks of our users
Tech
HTML 4, CSS 2 & 3, jQuery, Javascript, Google AppEngine, Python, Mercurial, bitbucket, OmniGraffle, Photoshop CS5, KISSmetrics
Time
Jun 2010 to Feb 2012
Links
- Why Food Transparency Matters and How RealTimeFarms.com Can Help – Cara Rosaen at TEDxManhattan 2012
- RealTimeFarms.com brings local into the digital age - Tasting Table
- Is This the Future of Food Guides? - The Huffington Post
- Follow Real Time Farms on Twitter, on Facebook or on their Blog
All Projects
